Since 1921, the Betty Crocker name has symbolized the General Mills continuing tradition of service to consumers. Although Betty was never a real person, her name and identity have become synonymous with helpfulness, trustworthiness and quality. Betty Crocker has survived the decades by providing consumers with current scientific food information and food products that are contemporary without being faddish. This is their first hardcover cookbook, Betty Crocker’s Picture Cookbook, published in 1950, which quickly became a national best seller and is now a family heirloom for many. The book's value however is in all the explanations about each ingredient or how each recipe can be changed to make it either different or make it into something else. The importance of proper etiquette and fine and smart menus for "luncheons" and "teas" and club meetings is clear, although of much less importance to housekeeping these days. Material is indexed at rear of book. 1st Hardbound edition. bound red cloth boards with white Pennsylvania Dutch design in white. Brown end pages with white decoration. Illustrations on almost every page, mainly line drawings, B&W photographs with several color photographs. This copy has no DJ, doubtful if ever open in kitchen while preparing a recipe. Solid, tight, square, and worn on all edges. No Ownership Information Present And The Text Appear To Be Clean And Without Marks. Copyright 1950. Stated: "FIRST EDITION (Ninth Printing)." Printed in U.S.A. No ISBN, LCCN nor MSR. Due to the oversize and weight of the book additional shipping cost may be requested/required for EXPEDITED and OUT-OF-U.S.A. shipment in accordance with destination.