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Boulevard Gardens Quarter Acre Villa Lots (1907...

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19 X 24-inch map / sales brochure printed in green and black comprising one large sheet folded into 12 panels each of 4-1/4 X 8-5/8ths inches, with four panels of text, illustrated with three B&W photographs of the offered homes, with plat map dated May, 1907 to one side. ("Boulevard Gardens is reached directly by the San Pablo Avenue Cars." Map also indicates the Atcheson, Topeka & Santa Fe line ran steam engines directly through the tract.) A non-photographic aerial view drawn by Charles Green (Sierra Arts & Engraving) occupies the entire verso, showing steamers in the bay, SAILING CRAFT tied up to the Berkeley Municipal Wharf, and San Francisco and the Golden Gate out near the horizon -- no bridge, of course -- captioned "The Fairest Spot on Berkeley's Fairest Slopes / Where $50 buy a quarter acre garden plot, and $10 monthly pays the balance." The "North Berkeley" tract lay pretty much between Eureka Avenue and Moeser Lane, from Clayton Avenue to San Pablo Avenue. ($200 "secures" a full acre, which "The small investor . . . himself may later subdivide as he sees fit." No troublesome Planning & Zoning Commission, presumably. "All streets will be graded and water mains will be laid on Eureka, Stockton and Waldo Avenues." Illustrated front panel and large bird's-eye view printed in black and green. Scarce promotional brochure in "good-plus" condition with a few small splits at the folds, but fully intact with no repairs. Only one copy reported at OCLC, that being at Yale University. PBA Galleries, San Francisco, sold the second known copy of this brochure at auction in July, 2019, for $1,020.
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