Stadsauktion Sundsvall was founded in 2013 by Anders Melin and Peter Webb. They where the first auction house in the northern parts of Sweden to offer online auctions. The auctions are carried out in collaboration with www.auctionet.com. Melin and Webb have worked together before when founded the music company Sidelake Productions in 1990. Although having had a career in the music industry the two of them have always had a striving interest for antiques and design. Melin has apart from his studies in Antiques and Design collected art for over 30 years and Webb has run the shop Duo Retro in the Swedish town Sundsvall selling 1950-, 1960,-and 1970 furniture and design.