Aurelio Craffonara - Lloyd Sabaudo The Three Counts - 1970s

Fascinating vintage 1970s reissue of an advertising poster celebrating the fleet of the Italian shipping company Lloyd Sabaudo, entitled “The Three Counts” (I Tre Conti). The original work, conceived in the mid-1920s (around 1925) by the celebrated Italian illustrator and painter Aurelio Craffonara, allegorically depicts the company’s three flagship ocean liners: the Conte Verde, the Conte Biancamano, and the Conte Rosso. The striking imagery, steeped in the era’s Art Deco style, shows three imposing medieval knights (in the colors of the Italian flag) riding proudly above a blanket of clouds, dominating the ocean horizon where their respective liners sail.

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