Dr. Pepper 10-2-4 Sign

Made in U.S.A. 1947. Single-sided tin (SST). The Dr Pepper "10-2-4" slogan originated in the 1920s from a marketing campaign that capitalized on a 1920s Columbia University study suggesting natural energy slumps in the human body at 10:30, 2:30, and 4:30. Dr Pepper's slogan is "Drink a bite to eat at 10, 2, and 4". Marked, "ROBERTSON-DUALIFE-SPRINGFIELD. OHIO 7-1-47", lower right. Authenticated by The Authentication Company (TAC #502091). All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for free delivery to the Winter Dixie Gas & Oil Show on December 4, 2026 and the Red Deer Swap Meet April 30 - May 1, 2027. From the Tony Andrews Collection.

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