Emaillerie Koekelberg - JAVA – Koffie Margarine – Large...

JAVA – Koffie Margarine – Belgi an large enameled advertising plaque – 1953 – 110 × 38 cm – Koekelberg Enamelling S.A. General description Very beautiful and large old JAVA – Koffie Margarine enameled advertising plaque, of Belgian origin, dated 1953 and made by the famous Koekelberg Enamelling S.A. of Brussels. This horizontal plaque, 110 cm long by 38 cm high, is a fine example of mid-20th-century Belgian commercial advertising. It features a particularly decorative composition, combining a large red lettering “JAVA”, the green inscription “KOFFIE MARGARINE”, and a figurative Oriental-inspired illustration. Its large format, contrasting colors, and 1950s-style graphic design give it a striking visual presence. Specifications * Brand: JAVA * Inscription: Koffie Margarine * Type: old enameled advertising plaque * Country of origin: Belgium * Year: 1953, according to the marking on the plaque * Manufacturer: Koekelberg Enamelling S.A., Brussels * Material: enameled sheet metal * Dimensions: 110 × 38 cm * Format: horizontal rectangle, rounded corners and fixing points * Main colors: white, red, green, brown * Period: mid-20th century Illustration and graphics The plaque stands out for a particularly original illustration occupying the entire left side. The scene depicts a landscape of Oriental inspiration, framed by two columns and a decorative architectural archway. At the center of the composition are a large green palm, figures and camels, one carrying a rider. The whole evokes the trade routes and the imagination of exotic commodity-producing regions, a theme frequently used in old advertisements. The drawing is mainly executed in brown tones, with touches of green and red. To the right of the illustration appears the name JAVA, written in very large red letters, occupying most of the plaque height. Above is the inscription “KOFFIE MARGARINE” in green lettering. The whole rests on a white enamelled background, creating a particularly successful contrast between the lettering, decorative elements, and the light surface. This combination of a figurative illustration and monumental typography is representative of 1950s advertising graphic design. Manufacturing and period markings The plaque retains two inscriptions identifying its maker and date. In the bottom left, under the illustration, one can read: “EMAIL. KOEKELBERG S.A. BRUX.” This marking identifies the Koekelberg Enamelling S.A. company, a Brussels-based firm specialized in making enameled advertising plaques. On the bottom right is the reference: “T.P. BRUX. 372/206/1953” This inscription clearly bears the year 1953, confirming the dating of this specimen. Both markings are still present and photographed in detail. They are particularly interesting to vintage advertising enthusiasts and collectors of Belgian enameled plaques. Condition The plaque presents a good display condition for a 1953 advertising object, while retaining signs of use and aging visible in the photos. Key positives: * Very legible inscriptions “JAVA” and “KOFFIE MARGARINE”. * Colors still vivid, especially the red of the lettering and the green of the inscriptions. * Good gloss preserved on a large part of the enameled surface. * Figurative illustration largely preserved and clearly recognizable. * Manufacturer markings and date still visible. The plaque also shows several age-related defects: * Chips and losses of enamel on the edges and in the corners. * An area of oxidation more marked in the upper left corner. * Wear and small enamel losses along the contours, especially in the lower corners. * A visible enamel chip in the upper part of the last “A” in JAVA. * Light scratches, surface marks, and signs of use on the white background and some graphic elements. * General patina with some shade variations and traces of time. These defects are visible in close-up photographs and are part of the object’s current state. Despite these imperfections, the plaque retains a very strong decorative impact, thanks to its large format, the vividness of its colors, and its illustration. The absence of restoration has not been verified by a technical appraisal, so no particular guarantee is given on that subject. The photographs are an integral part of the description and allow precise assessment of the conservation state. Interest for collectors This plaque presents several interesting features: * Old Belgian ad for the JAVA brand. * Manufacture identified as Koekelberg Enamelling of Brussels. * Year 1953 inscribed on the object. * Large horizontal format of 110 × 38 cm. * Figurative illustration with palm trees, camels, and Oriental architecture. * Characteristic 1950s advertising typography. * Enamel surface still showing fine colors and good gloss. * Original markings visible. This JAVA Koffie Margarine model appears in European auction archives, which helps document its historical existence to collectors of vintage advertising. It is an interesting piece for a collection of enameled plaques, food advertisements, Belgian advertising objects, or old signage. Its large format and figurative graphic design also make it easy to place in the decor of a café, a brewery, a restaurant, a vintage kitchen, or an interior devoted to antique objects. Conclusion Large JAVA – Koffie Margarine enameled advertising plaque, Belgium, 1953, manufactured by Koekelberg Enamelling S.A. of Brussels. A beautiful old advertising object of 110 × 38 cm, combining an original figurative graphic, large red letters, and a 1950s-style composition. The plaque shows a patina and wear consistent with its age, while maintaining very good legibility and a strong decorative character. A fine piece for collectors of enameled plaques and Belgian vintage advertising.

Utropspris:SEK 2,215.38

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