MICHAEL JACKSON, Official promotional poster for ‘Mystery – King of

Official promotional poster created for ‘Mystery – fresh · cool · magic’, the drink marketed under licence from Michael Jackson during the HIStory World Tour. Launched in 1996, Mystery was developed as an official Michael Jackson product and marketed in particular in the context of his world tour. The advertising materials feature the spectacular imagery of the HIStory era, at a time when Jackson was building a monumental and instantly recognisable visual identity around his tour. The poster depicts Michael Jackson in his iconic golden stage outfit, holding a can of Mystery, accompanied by the slogans ‘King of Pop’, ‘Mystery – fresh · cool · magic’ and ‘Official Michael Jackson Product’. It bears Michael Jackson’s signature in black felt-tip pen in the centre-right. The poster was obtained by the head of Michael Jackson’s Belgian fan club. Printed promotional poster, circa 1996. Signature in black felt-tip pen. Dimensions: 59 x 42 cm

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