René Grau - Le Rouge Baiser...permet le baiser.

Beautiful offset lithograph poster by René Gruau. “Le Rouge Baiser” in 1927 Original advertising poster, printed on paper in the 1990s Poster created by Gruau as part of the advertising campaign for one of the first indelible lipsticks, hence the subtitles “without hesitation” and “allows the kiss.” Count Renato Zavagli Ricciardelli delle Caminate, [ 2 ] known professionally as René Gruau (February 4, 1909 – March 31, 2004) [ 1 ] was a fashion illustrator whose exaggerated depiction of fashion design through painting has had a lasting effect on the fashion industry. Thanks to Gruau’s innate skills and creativity, he contributed to an industry-wide shift in fashion through new imagery that represented the already popular designs created by the industry’s designers. The benefits, including economic stimulus and improved advertising, are still present in the industry today through a new form of fashion illustration: fashion photography. Gruau became one of the best-known and most beloved artists in the world of haute couture during the 1940s and 1950s, working with Femina, Marie Claire, L'Officiel, L'Album Du Figaro, and a variety of “high-style” magazines. [ 3 ] Gruau’s works are recognized and praised internationally in some of the most prestigious art museums in Paris and Italy, including the Louvre in Paris and Blank in Italy. In addition to his international fame and recognition, “Gruau’s works are known for their timeless, enduring style”

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