S.A. Email Koekelberg

This beautiful enamel sign is a piece of advertising history from the French/Belgian mattress brand Epeda and, thanks to the tax stamp at the bottom, dates precisely to 1952. The sign features a striking cobalt blue background with a thin white border and immediately catches the eye with its cheerful, typically 1950s illustration: on the right, a man in striped pajamas stretches out on a bed, yawning with his arms spread wide, while a red blanket drapes like a scarf over the brand name. On the left is the catchy slogan “SUR UN EPEDA BIEN TU DORMIRAS” (you’ll sleep well on an Epeda), in bold yellow block letters with a black shadow, giving the sign a genuine vintage advertising look. At the bottom, the enamel maker is named as “S.A. Email Koekelberg, Brux.”, alongside the tax stamp “Taxe Pay. Brux. 372-112-1952”, which confirms the sign dates to 1952. The sign has metal hanging brackets at the top and fastening holes along the bottom edge, indicating that it once hung in a shop or retail outlet. In addition to this blue version, a white version of the Epeda sign was also produced; the blue variant is considerably less common, making it the rarer of the two colorways. The sign measures 78 x 58 cm.

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