Willys-Knight "70" / El Modelo Setenta - Brochure - 1927-1930

Lot of Willys-Knight advertising catalogs and Otto Gerdtzen machinery. Spain, ca. 1925–1930 Exceptional set of original Spanish advertising catalogs corresponding to the American brand Willys-Knight, accompanied by a rare commercial catalog from Otto Gerdtzen, importer and distributor of agricultural machinery with premises in Gijón and Madrid. The lot constitutes an extraordinary testimony to automotive and industrial advertising in interwar Spain, notable for the rich graphics of its illustrations, executed in a pronounced Art Deco style, and for preserving original texts in Spanish intended for the Spanish market. Among the most notable pieces are: * “El Modelo Setenta – Willys-Knight Seis”, with a color illustration of the Model 70 and the motto “Duración larga y económica.” * “Modelo 70 – El Nuevo Willys-Knight Seis”, devoted to the new model equipped with the prestigious Knight slide-valve engine. * “Willys-Knight Great Six” and “Gran Seis”, with elegant illustrations of luxury automobiles from the late 1920s. * Technical brochure “Porqué el Motor Knight es Supremo”, explaining the operation and advantages of the revolutionary Knight Sleeve Valve engine, one of the most advanced mechanical solutions of its time. * Delco-Luz catalog, dedicated to autonomous electrical systems for homes, chalets, clubs and agricultural enterprises, reflecting the rural electrification process of the era. * Illustrated catalog of Otto Gerdtzen, Spanish distributor of agricultural machinery, showing a straw cutter brand “Triunfo”, with technical description, prices and business addresses in Gijón and Madrid. All prints feature careful typography and excellent lithographic quality, with illustrations typical of late 1920s graphic design. They are a documentary source of great interest for the study of the implantation of the American automobile in Spain, the evolution of commercial advertising and agricultural mechanization during the first third of the 20th century. This type of documentation was conceived for ephemeral use, so copies preserved in full are now scarce and especially valued by collectors of automobilia, historical advertising, Art Deco graphic design and the history of Spanish industry. Era: ca. 1925–1930. Procedencia: España. Contenido: Catalogs and original illustrated advertising brochures for Willys-Knight, Delco-Luz and Otto Gerdtzen. Estado de conservación: Bueno, with wear, small stains and signs of use typical of publications from about a century ago.

Utropspris:SEK 8,900.76

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